![]() ![]() 10.3.1 Measurement of the explicit memory.Works produced by vertically integrated companies (such as Sony) may use placements to promote their other divisions as a form of corporate synergy. ![]() Common categories of products used for placements include automobiles and consumer electronics. ![]() Product placements may range from unobtrusive appearances within an environment, to prominent integration and acknowledgement of the product within the work. While references to brands (real or fictional) may be voluntarily incorporated into works to maintain a feeling of realism or be a subject of commentary, product placement is the deliberate incorporation of references to a brand or product in exchange for compensation. In 2021, the agreements between brand owners and films and television programs were worth more than US$20 billion. Much of this is done by loaning products, especially when expensive items, such as vehicles, are involved. Product placement, also known as embedded marketing, is a marketing technique where references to specific brands or products are incorporated into another work, such as a film or television program, with specific promotional intent. ![]()
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